OEM Customers

The OEM Program is a cornerstone of InRule's business model. For technology vendors that wish to embed InRule business rules technology within their products, we have established a formal OEM program that includes a flexible OEM licensing agreement and cooperative marketing and cross-selling activities.

By embedding our business rule components,
software vendors profit from:

Faster and more agile product development cycles
Increased ability to customize products
Capability to demonstrate how and why rules return the results they do

Why ISVs choose InRule

Product development

InRule has a small footprint, easily embedded and distributed.
InRule was built from the ground up in C# to take advantage of the component architecture of the .NET framework. Components are inherently "embeddable."
The InRule authoring tool is written in our SDK. As a result, authoring can be embedded into other applications, eliminating the need to support and distribute the authoring environment.
The repository SDK allows rules to be created "on-the-fly" to support cases in which rules need to be dynamically created and executed within the engine.

Pricing

InRule executives have worked extensively with OEMs and recognize your need to maximize profit margins.
Our flexible OEM pricing is based on an initial license fee and royalty fees, which are based on a percentage of the revenue from the product(s) in which InRule is embedded.

Cooperative Marketing and Cross-selling

Vertical applications are a very important part of our OEM initiative. We will help cross-sell your vertical applications in which InRule is embedded - via our web site, PR activities, and marketing support for industry events.